Shame On You “American Baby”!   Leave a comment

American Baby magazine can be found on every newsstand in the country. It is one of the most read parenting magazines, especially by first time or expecting parents. We would all like to believe that such a prominent publication could be trusted and would check their facts before going to print. Sadly, that is not the case.

In their July 2011 issue, American Baby published an article titled “Kicking The Habit”. Now, you would think such a title would refer perhaps to pacifiers? To thumb sucking, nail biting, teeth grinding or something else considered undesirable? No. The article is about BREASTFEEDING.

This is an excerpt from the article:

“Anytime After 6 months. Say Goodbye to the Breast. Not only is breastfeeding healthy for Mom and Baby, but it also creates a unique bonding experience for you both. At some point, though, you’ll be ready to stop. The American Academy of Pediatrics recommends that moms breastfeed exclusively for at least the first six months, but some women think about weaning even earlier.

Break the Habit. Gradually get Baby used to the bottle. For the first two days, you can substitute a bottle for one of the breastfeeding sessions. On day three, give a bottle for two feedings, and so on. ‘It usually takes about five days to wean a baby completely off the breast,’ Dr. Greene says.”

This disgusting mis-information and mis-interpretation makes it sound like the American Academy of Pediatrics supports weaning at only 6 months of age. This is not the case! Here is what the AAP actually says about breastfeeding:

“The AAP recommends that babies be exclusively breastfed for about the first 6 months of life. This means your baby needs no additional foods (except Vitamin D) or fluids unless medically indicated. Babies should continue to breastfeed for a year and for as long as is mutually desired by the mother and baby. Breastfeeding should be supported by your physician for as long as it is the right choice for you and your baby.”

Clearly, the AAP does not recommend weaning at 6 months of age as this article is trying to imply. Additionally, here is what the World Health Organization says about breastfeeding:

“Exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond.”

Clearly, no health organization in the world supports American Baby’s outrageous claims that infants should be weaned from the breast at only 6 months of age.

Angry breastfeeding advocates have been bombarding American Baby’s Facebook page for days, yet this is the only apology they have offered:

“We appreciate your responses to “Kicking the Habit” in our July issue. AMERICAN BABY wholeheartedly supports and endorses breastfeeding, a topic we happily devote time and pages to on a continual basis. We’re so sorry for any miscommunication in this article. Like the American Academy of Pediatrics, we recommend that moms breastfeed exclusively for at least the first six months.”

They have:

1. Not admitted the inaccuracy of the information they published.

2. Not offered an explanation for their outrageous claims.

3. Not shared the correct information with their readers.

4. Not offered a single thing in print. Only fans on FaceBook, where the above message was posted, have any idea this controversy is even happening.

Now, why would such a well-known source of information on infant care continue to defend gross misrepresentation of the American Academy of Pediatrics’ guidelines?

Well, I need not delve too deep into finger pointing; but like most things, the truth lies in the money trail. Next time you’re leafing through this magazine, keep a mental note of the number of Similac ads you see. I wonder what price tag those full-page ads looks like? Hm.

Anyhow, we absolutely cannot let American Baby get away with feeding bad advice to new mothers who rely on them for guidance.

Let A.B know how you feel about their outrageous claims!

1. Bombard their FaceBook!

2. E-mail them at: ABLetters@americanbaby.com

Thusfar, they have disregarded the outcry from the breastfeeding community.

AB is owned by Parents Magazine, why don’t we let them know how we feel about this too?

1. Parents Magazine on FaceBook

2. E-mail: parents.com@emails.meredith.com

The parent company that owns both Parents and American Baby is Meredith Corporation. This is the same company who owns Better Homes & Gardens and Fitness magazines, to name a few. Why not let them know that this kind of mis-information will not go unnoticed? Perhaps a boycott of all Meredith publications will get their attention. Contact Meredith:

1. Phone: 515-284-3000

2. Letters:

Headquarters
1716 Locust Street
Des Moines, IA 50309-3023

3. E-mail: patrick.taylor@meredith.com

American Baby will not get away with this! Lets keep the pressure on until they issue a retraction in print!

Also, join the movement on Facebook: Here

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Posted July 6, 2011 by Zhandii in Uncategorized

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